Agency   •   Web Design, Visual Identity, Webflow

Webflow Website for  Development agency

Industry
Agency
Headquarters
San Francisco, US 🇺🇸
Company Size
50+ employees
Services
Visual Identity
UX Design
UI Design
Web Design
Webflow
QA

Echo Technology Solutions sees a 53% performance boost and SEO optimization from 83% to 100% with a full Webflow redesign by Devolfs.

About Echo

Echo Technology Solutions, established in 2002, empowers businesses and nonprofits with transformative IT solutions. With over 150 Salesforce integrations and 500+ clients, they specialize in building, integrating, and supporting Salesforce, Litify, and Traction Rec solutions tailored to client needs.

Despite their expertise, Echo Technology Solutions' website did not reflect their leadership in the industry. They required a complete overhaul to match their innovative offerings and user expectations.

The Challenge

‍Echo Technology Solutions faced multiple challenges with their previous website:

  • Outdated Visuals: The design lacked modernity and appeal.
  • Low User Experience: Navigating the website was cumbersome, leading to user drop-offs.
  • Slow Speed and SEO Issues: Poor performance metrics hindered search engine visibility and user satisfaction.
  • Limited Conversions: A lack of effective CTAs negatively impacted lead generation.

The Solution

To address these issues, we delivered a comprehensive redesign and development using Webflow:

New Visual Identity: We implemented fresh typography, gradient visuals, and assigned unique colors to each service, modernizing the brand while maintaining consistency.

Improved User Experience: Leveraging user research, we restructured the sitemap and created a more intuitive navigation flow tailored to their target audience.

Optimized Content Management: Using Webflow CMS, we organized their blog to better showcase resources, blogs, and company news.

Enhanced Performance: Optimized for speed and SEO, ensuring a faster and more reliable user experience.

Responsive design

We ensured a seamless user experience across all devices by designing mobile and tablet versions of the website.

This approach guarantees that the website looks and functions flawlessly, regardless of the device size, enabling users to access content effortlessly and intuitively from any device they choose.

The Results

‍The redesigned website delivered immediate improvements:

  • Performance Boost: Increased from 45% to 98%, significantly enhancing user experience.
  • SEO Optimization: Improved from 83% to 100%, boosting search engine visibility.
  • Reduced Blocking Time: Dropped from 434ms to 131ms, ensuring smoother interactions.

While it’s too early to report on conversion metrics, the foundation is set with a clear focus on CTAs and a user-friendly design to drive leads and engagement.

Echo Technology Solutions now has a visually compelling and high-performing website that reflects their innovative IT solutions and supports their growth ambitions.

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