Social Media • UX/UI Design, Branding
Mobile app design for reconnecting society
Soulbook is an innovative online community dedicated to reconnecting society and generations while inspiring individuals to lead more conscious lives. It serves as a social media platform where members can share their lived experiences, spanning from moments of happiness and grief to fears, hopes, courage, doubts, good times, difficult times, and even reflections on life and death.
Soulbook fosters a new cross-generational community focused on inspiring exchanges with the shared goal of living consciously and meaningfully, even in the face of life's finite nature.
In this collaboration, our overarching mission was to design a mobile app interface that not only embodies the essence of their vision for conscious living and cross-generational connections but also serves as a dynamic platform for fostering meaningful interactions and inspiring exchanges among users.
To achieve this, we embarked on a comprehensive branding and UX/UI design journey, meticulously crafting every aspect of the mobile app experience to align with Soulbook's core values and aspirations. Our design process was driven by a deep understanding of the community's needs and desires, coupled with a commitment to creating an intuitive and engaging interface that resonates with users across generations.
We initiated the process by leveraging the previously defined user personas, transitioning seamlessly into sketching out our initial ideas for the app. These sketches gradually evolved into wireframes, serving as the foundational blueprint for the app's layout and functionality.
Following this, we progressed to crafting high-fidelity designs to define the app's visual appearance. Adding colors, images, and other visual elements enhanced the app's aesthetic appeal and usability.
Subsequently, we transformed our designs into a functional prototype, a pivotal step for gathering user feedback. This phase of user testing allowed us to refine the app based on user insights before moving forward with development.
