Health • Branding, Web Design, Webflow
Branding and Website for Therapy Platform
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Blue Rhythm was founded by a collective of creatives spanning the fields of music, film, and television. Their shared aspiration was to develop a therapy platform specifically tailored to serve the unique needs of individuals from all creative backgrounds.
Devolfs undertook the complete rebranding, UX/UI design, and Webflow development for Blue Rhythm, including the seamless transfer of their website from Wix to Webflow.
We began by crafting a compelling brand identity that resonated with the vision of the therapy platform, emphasizing the harmonious connection between creativity and mental well-being. This included designing a new logo, selecting typography, defining a color palette, and establishing brand guidelines to ensure consistency.
For the digital presence, our team leveraged Webflow to create an engaging and responsive landing page. The landing page was thoughtfully designed to welcome creatives seeking mental health support and showcased the essence of Blue Rhythm's mission. We implemented interactive elements, intuitive navigation, and user-friendly features to provide a seamless experience for visitors.
Throughout the project, Devolfs maintained a strong focus on delivering a landing page that embodied Blue Rhythm's message and connected with its target audience.
We were extremely impressed with how they approached teamwork, how they took feedback on board, and how responsive they were throughout the process.
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The Blue Rhythm Project logo visually embodies their transformative therapy approach. With a glance, it tells a story in line with their mission: a journey to better mental well-being and restored creative balance.
The divided circle represents pre- and post-therapy states. On the left, a blue half signifies sadness and isolation, with a sad emoji. Contrastingly, the right half exudes positivity. A happy emoji on light blue symbolizes the joy after Blue Rhythm intervention, illustrating the mental health transformation.
The emoji's lines form a rhythmic curve, echoing life's positive pulse. Beyond music, it includes all creativity and well-being.
In sum, the logo merges emotions and healing visually, capturing Blue Rhythm's essence – blending emotions and creativity through therapy.
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For the Blue Rhythm project, our agency enhanced its digital presence by designing engaging social media posts and visually compelling banners for Instagram and LinkedIn.
These materials capture Blue Rhythm's essence with emotive imagery and impactful headlines. We also created a brand book with guidelines on color palettes, typography, and logo usage to ensure a consistent brand identity.
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We initiated the project by transferring Blue Rhythm's website from Wix to Webflow. Once the migration was complete, we embarked on the journey of reimagining their digital presence. We started with high-fidelity wireframes to create the main structure of the content. After that, started with serious design, creating a real user interface.We went through different design rounds, testing four different versions of the website. Each time we tweaked things to make them better.After researching all these options, we have chosen the best design that fits the Blue Rhythm perfectly. This became the basis for building a real website in Webflow.In Webflow, first, we set up the main structure of the website. Then we added special animations to make the website smooth and interactive.
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Our work with Blue Rhythm has significantly transformed their digital presence. We migrated their website from Wix to Webflow, enhancing their online visibility. We also established clear visual guidelines for consistent branding. T
The new Webflow landing page has improved clarity and reflected Blue Rhythm’s essence, making their brand more recognizable and impactful.
